Red Equipment

I was approached by Red Equipment after they saw one of my funny videos and wanted me to bring some humour to their brand. They asked me to create a playful video featuring one of their changing robes, but with a twist—no conventional use here. So, I pitched an out-of-the-box idea, and they loved it.
The video began with me breathing deeply, looking like I was about to relax, set to a trending audio. But instead of using the robe for its typical purpose, I pulled a comedic stunt—pretending to sit down and use the toilet. With the robe hiding my dignity, I pulled out Red Equipment’s own branded newspaper, completing the quirky scenario. It was a fun and unexpected take on how the changing robe could be used in an entirely different way.
The content was shared on social media, generating a good amount of engagement and a lot of laughs. It was a great example of how thinking outside the box can result in engaging, light-hearted content while still showcasing the product in a memorable way.