AutoTrader

AutoTrader is the UK’s leading digital marketplace for buying and selling vehicles, offering a comprehensive platform for cars, vans, motorbikes, and now e-bikes. For this project with AutoTrader, the goal was to raise awareness that they now sell e-bikes. To highlight the versatility of the Haibike, I headed to Snowdonia National Park (Eryri), Wales, one of the most beautiful landscapes in the UK. The shoot took place at the summit of a mountain with sweeping views of the Welsh valleys and the iconic Tryfan peak.
Using my expertise as a professional photographer, videographer, and content creator, I captured a mix of striking stills and a dynamic reel for Instagram. The reel showcased the Haibike in action, emphasising its power and adaptability in rugged terrain.
To elevate the visual storytelling, I utilised a DJI Air2S drone for aerial footage. By leveraging the drone’s auto-track feature, I was able to create smooth, cinematic shots that followed my movements effortlessly, giving the campaign an engaging and immersive feel.
This project brought together my skills in photography, product photography, and videography to create high-quality content that successfully captured the spirit of exploration and adventure.